Here's one just in time for Valentine's Day: the story of Tyler and Michelle, young newlywed cuties whose handmade T-shirt and jewelry line LoveNailTree is literally a labor of love.
It started at -- where else? -- line dancing classes at Crazy Horse in Irvine, where natural-born entrepreneur Tyler, 24, invited Southern belle Michelle, 23, to two step with him. A love affair -- and fashion line -- was born.
"The first time I saw her I was captivated by her beauty, and loved the way she walked and talked," says Tyler, who had already started a T-shirt line but didn't quite know what to do with it. "I used to joke with friends about how I needed to find myself a 'country girl' and she definitely has got it. I don't know anyone who would have sacrificed as much as she has for me and the business. I am forever thankful for her."
For her part, Michelle was taken by Tyler's friendly smile, witty conversation and strong beliefs. "We are doing things that I never dreamed about and it's because of this passion inside him," she says. They married March 15, 2009, in a shady citrus grove in the city of Orange, celebrating at their reception to the coolest indie rock soundtrack since "Nick and Norah's Infinite Playlist." Some of the music choices: Ingrid Michaelson, Delta Spirit, the Kooks, Ray LaMontagne, Cold War Kids (their faves), Data Rock and MGMT. Michelle, it turned out, had been the missing puzzle piece in Tyler's business vision. "Marrying Michelle was crucial to the line's success," he says. "She was the partner I always needed, and balances out my weaknesses and brings key, originally lacking elements to the table. We're a good team."
LoveNailTree tees stand out for their thought-provoking messages, such as "Camera Kills Fascists" and "Typewriter Kills Fascists." And the company also makes a statement with its price points -- a very reasonable $24 for T-shirts. Starving artists, rejoice! "A big desire and goal of ours is to be accessible," says Tyler. "We have no interest in only being available to the rich. Our message is meant for all, and sometimes is primarily for anyone who can't afford a $60 T-shirt or piece of jewelry."
Michelle designs and hand-makes the jewelry line, which features hemp necklaces and gorgeous feather and chain earrings for the ridiculously reasonable price of $10 a pop. "For the most part, we like the jewelry to be time- less," she says. "We love vintage pieces that complement a person's style . . . not necessarily take away from it." The hemp bracelets, she says, evolved from a childhood hobby. "I used to make them with my sisters and cousins and we would tie them on our wrists. I simply refined it a bit by adding a clasp."
So, all in all, it seems like Tyler and Michelle are currently ruling their lives -- they've got the Love (awww . . .), the Looks (check out the Super8 video of them on their website), and the Line -- what else could anyone possibly want? The Loft, of course! "We dream of brick walls and wood trussing," says Tyler. "Enough space that we could use it as a venue for shows and screenings, and tall ceilings so I could build a loft in it for us to live."
Get a room, already.
--Caroline Ryder
Photo: Lovenailtree is run by a married couple -- Tyler and Michelle Madsen -- who
make and sell jewelry and t-shirts with thought-provoking messages. They have a
DIY approach, are tapped into the art world, and have a political message. Photo by Colin Young-Wolff for the Los Angeles Times.