Go Spotify, go! »
Over at the Pop & Hiss blog, Mark Milian has posted an item that should prove of interest to Brand X readers (not to mention music fans in general) about Spotify, the digital music service that has taken Spain, the U.K., France, Sweden, Norway and Finland by storm.
Soon the service will be available stateside:
Spotify is a program similar to iTunes that lets users listen to just about any song on demand. For free. The application takes a page from the Google model -- give a fantastic product away and plan to make money from ads.
It also has a "freemium" component -- that is a business model where the cow and milk are free, but the bells and hormones cost extra.
In order to play music on smart phones (including a spiffy iPhone app) or store songs to be played without an Internet connection, users must subscribe to Spotify Premium, a 10-euro-per-month plan. Each subscriber can sync three devices with up to 3,333 songs.
As Milian writes, Spotify "blows the doors off" its competition, to which I'd just add: What competition?
If you're curious about trying out Spotify ahead of its U.S. launch next year, you can do what I did: set up a proxy account for a U.K. IP address. For 14 days you'll have a "floating" account that would allow a "proper" (that is a resident of Spain, the U.K., France, Sweden, Norway and Finland) to travel and still use the service. But be warned, after two glorious weeks of using Spotify, when they cut off -- and they will -- be prepared to cry. I know that as a reporter I'm supposed to be neutral and present both sides of a given story, but it's next to impossible to remain impartial about a service this great.
-- Richard Metzger


