Cheap shots: For photographers and graphic artists, not a pretty picture out there »
12:40 PM PT, March 12, 2010
I've now heard it hundreds of times: fear that the technology providing the world entree to an unimaginable trove of art, images and information is also obliterating the boundaries that once allowed the creative class to make a living.
In bemoaning the need for speed, the flight from quality and the persistent decrease in pay, it turns out writers have a lot in common with photographers. And graphic artists. And architects. And musicians. And, well, with just about anyone who sees his creative endeavors being commodified or who is exposed to low-cost foreign competition via the Internet.Photographers are among those who found out most painfully what happens when their work (or a reasonable facsimile) becomes readily available online at little or no cost.
A decade ago, professional photographers thought nothing of selling pictures to stock photo houses. But what once provided a source of income went into catalogs of nearly endless size and accessibility.
Seemingly overnight, a publisher who wanted a picture of a sunset could choose from thousands on any number of databases. Why pay a photographer hundreds, or thousands, of dollars to go out and shoot a new one?
Horror stories among professional shooters have become legion. Last April, Time paid $30 for an iStockphoto shot of a jar of change (illustrating "The New Frugality") that ran on the magazine's cover. Other photographers complained that a Time cover in the past (commissioned, not stock) might have paid thousands. Britain's Independent newspaper recently pulled photos of snow scenes off Flickr and declined, for a time, to pay, even though the photographer clearly labeled the shots with a copyright.
Spokane, Wash.-based photographer Al Berger e-mailed me about his frustration in seeing once-lucrative event sessions slip away to the "do it yourself" crowd.
This winter, for the first time in two decades, Berger didn't shoot a single company or family Christmas party, work that used to bring him as much as $5,000 once he'd sold prints to all the participants.
Berger sent me a few of the photos one group had come up with as a substitute. "They stood them against a wall, wide angle, with an on-camera flash, looking up their noses. Static. Lame. Absolute junk," Berger said.
The 54-year-old photographer has maintained his business, in part, by shooting rodeos -- a genre filled with fervent fans and specialty publications willing to pay for quality work.
Survival will increasingly depend on such niche-mining, since the stopper won't ever be put back in the stock-photography bottle.
The chief executive of one of America's biggest newspaper chains told me a couple of years ago he feared readers would accept this "culture of good enough" as much as anything, not noticing the difference between blog slop and thoroughly vetted news and analysis.
My friend Blue, an ace with graphics and art reproduction, told me how his field has been beset: Amateurs produce Photoshopped pictures that once wouldn't have made it out of a darkroom. Workers in India draw corporate logos for pennies on the dollar and e-mail them stateside.
What he can't overcome in the "quicker, faster, cheaper" sensibility he tries to co-opt. He's now teaching others the finer points of Photoshop and other software.
It's not groundbreaking news to suggest that the Web has created substantial challenges. But as the damage to the creative community has become more evident, even once-ardent Internet triumphalists have begun to expound on the collateral damage.
Jaron Lanier, a computer programmer, UC Berkeley scholar and onetime champion of the Internet's freebie culture, complains about "digital Maoism" and "cybernetic totalism."
Just out with his book "You Are Not a Gadget: A Manifesto," Lanier said he would like to offer some balm to the artistic community, but he's not optimistic.
"Other people have to outgrow this false ideal they have built" about the benefits of the Web, Lanier said. "It can take 10 or 20 years for people to give up those sorts of ideas. In the meantime, people are getting screwed."
--James Rainey













OK, so now the photographers and graphic artists are bemoaning their lack of work. It's technology, live with it. 150 years ago, the portrait artists, and even some landscape artists were being put out of business by the photographers.
Posted by: Henry Farkas | March 15, 2010 at 02:02 PM
James,
Thanks so much for your article. I've seen so many compassionless comments by people regarding this issue who are completely oblivious or uncaring about the negative effects not only on creative people but on our culture in general. It's easy to ignore the suffering of others when it doesn't seem to be touching you (or when you may even seem to be benefiting from it for a short time), but in the end, the suffering of everyone else causes us to suffer as well.
Posted by: voxman | March 16, 2010 at 04:44 PM
This is -somewhat- HILARIOUS ( ads by google advertisement right after the last comment )
I'm a graphic professional myself and not only do we have to compete with foreign countries selling photos for nickle and dimes... but we also have to compete w/ craigslist where highschool students are staying in on the weekends to bust out a design for 10$.
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